This project consists of style frames for a TV commercial that works to increase awareness for a smart-phone application called Life360. Life360 is an application, not limited to, but mainly for encouraging family members to keep each other updated real-time on a digital map. Whether it be a parent that travels for work, a college student who lives far from home, or simply family members who just want to know each other’s whereabouts, Life360 makes it easy for members to communicate with each other throughout the day, in addition to updating each other with alerts of when loved ones travel to and arrive at their respective destinations, such as their homes, schools, and work places.
“Stay connected with your family,” is the catch phrase that I created, in order to emphasize the key feature of the app, location sharing. All the models in the style frames were built and crafted in 3D. The unique warm and familiar characteristics of paper texture were used as inspiration, influencing much of the visual aesthetic design and establishing tone for the art direction. The mood of the frames is very warm and peaceful, emoting a sense of humanistic traits, more specifically the warmth and support of a family.
