Kevin Hart: What The Fit
Show Branding
Kevin Hart: What The Fit is a brand new unscripted comedy on Youtube starring Kevin Hart and his celebrity guests. In each episode, Kevin invites his friends to join him in taking on a different whacky workout from sumo wrestling with Conan O'Brien to goat yoga with Khloé Kardashian.
As a lead brand designer, I came up with the visual direction including a brand guideline, logo, color, typography, image treatments, usages, and posters. The main idea was to combine both Kevin’s energetic character and the show’s main purpose, workout. Produced at Midnight Sherpa.
