The goal of the Season Start campaign for 2019 was to stimulate the curiosity of game users and make them passionate gamers in the new season. My direction for this pitch was to illustrate key arts to convey the story of each character by using its unique weapons and skills. This established key art can be used through various platforms such as League of Legends game hub, prints (poster/ banner) and social media contents. Produced at Midnight Sherpa.
