MIER
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Target Electronics

Target Electronics

Target, a brand that places high value in developing community, culture, and creating an exceptional guest experience. This project was executed as a style frame for a TV Ad that serves to market Target Electronics online shopping experience and services. With online markets becoming more accessible and convenient for consumers, it was important to drive ideas and themes of modern relevance and convenience tied with elements of fun playful “cool” factors. The frame was executed by introducing the world of technology and electronics from a sci-fi point of view and feel, having Target themed spaceships and creatures built from popular electronic devices such as cellphones, iPad, speakers and headphones, and showing those elements coming out of a monitor screen.