Client: IPG Mediabrands
Role: Design Lead, 2D and UI Animation
Produced at Midnight Sherpa
IPG Mediabrands launches the D100 (Dynamic 100), a list identifying the world’s 100 most dynamic brands. Brands are ranked using their dynamic score, a new world measure D100 developed after extensive study and research. The score is calculated by assessing brands against four critical and equally weighted dimensions – agility, responsiveness, innovation and sociability.