MIER
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D100

D100

Client: IPG Mediabrands

Role: Design Lead, 2D and UI Animation

Produced at Midnight Sherpa

IPG Mediabrands launches the D100 (Dynamic 100), a list identifying the world’s 100 most dynamic brands. Brands are ranked using their dynamic score, a new world measure D100 developed after extensive study and research. The score is calculated by assessing brands against four critical and equally weighted dimensions – agility, responsiveness, innovation and sociability.